Media relations training

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[edit] Introduction

Media relations is an important aspect of advocacy. Knowing just when, and how, to use the media in an advoacy campaign can make a big dfference to whether a campaign succeeds or fails.

By the end of the media relations course, participants should be able

• To determine whether and when to use the media
• To consider how best to use the media and which media to use
• To understand and be able to prepare media relations strategies
• To raise awareness of the skills needed to engage with the media

[edit] Materials available

• Participant's handbook
• Tutor's notes and session plan
• Case studies and exercises
• Power point presentation